It seems that nearly every business has tried hosting webinars or online presentations; and it’s easy to see why. Webinars allow you to reach large audiences from the comfort of your desk; and in many cases result in powerful benefits that help achieve sales and marketing goals.
For our company, webinars have been an invaluable tool, giving us the opportunity to present to 100+ people in a 1 hour virtual session. The fundamental features we like most are the ability to A.) Screen-share, to give software demonstrations and present slides from a keynote. And B.) Easily speak to our audience and narrate the presentation. However, in most cases, webinars do not properly leverage social media.
Where Webinars Fall Short in the Era of Social Media
While webinars are a great way to present to a large group all at once, it’s always been a frustration to not be able to directly interact with the attendees. Hosts are typically busy presenting content and storytelling, making it difficult to see and address all of the inbound questions during the webinar.
Without a real-time response, it’s hard to ensure that all questions are being answered, and that every topic of interest is getting fair coverage. While webinars are great for broadcasting a presentation, they lack conversational engagement and the audience is forced to listen passively and hope to get their questions answered during the call.
Additionally, the social media aspects of a webinar are manual and limited. Many webinar hosts rely on their audience to share links and comments to help promote the event. In most cases these are one-off tweets, only seen by the followers of each respective attendee. Any real-time engagement requires the host and attendees to be watching both the webinar and Twitter simultaneously, which naturally detracts from the presentation.
Perhaps social media isn’t always necessary
However, traditional webinars are great for presenting to a private audience that wants to connect with you because you have something valuable to share, teach, or present. Especially if social proliferation of the content is not an objective.
Webinars are a simple and cost-effective way to host more intimate meetings like sales demos, training sessions, or for presenting proprietary content that requires a bit more privacy. However, if you want to leverage social media as fuel to amplify the content of your webinar, then we recommend using a Tweetcast to provide a virtual presentation that is easy to host, easy to manage, and most importantly gets everyone talking with one another and interacting via Twitter.
When is it best to use a Tweetcast?
Use a Tweetcast when you want to open your content to a greater public audience. At Nestivity, our single point of focus is to build a great product that helps companies build and strengthen their relationships with their customers through on-going discussions and real-time chats on Twitter.
When we first developed and released Tweetcast, our initial goal was to develop a better user experience for social media and community managers who were hosting real-time chats. Many of these savvy users have relied on #hashtag search results to pull people together online at a certain date and time to host a live discussion. This got us thinking about ways to enhance this rudimentary tactic into a more organized and user-friendly solution for companies and individuals to host real-time discussions with their Twitter audiences.
To date, we have observed dozens of Tweetcasts. The use cases vary; some hosts present keynote slides, while some simply use visuals to guide the discussion by airing a persistent question and topic.
This screenshots below show examples of how two of our customers hosted two very different presentation formats using G+ hangouts alongside a Twitter chat using Tweetcast.
@HashtagNYU Tweetcast – Live Streaming Panel Discussion
@PhyllisKhare Tweetcast – Webcam and Screen-Share Presentation
With the ability to present rich-media, broadcast a presentation, or live stream a show, Tweetcasts offer a variety of ways for hosts and presenters to take their webinars to the next level. Because each comment in a Tweetcast is echoed on Twitter, our customers are finding that the viral aspects of their brand name mentions and interactions are penetrating far and wide throughout the Twittersphere. Analytics that we commissioned recently showed that a 1 hour Tweetcast presentation delivered timeline impressions equivalent to 400 hours of standard tweeting behavior; clearly Twitter time well spent.
In conclusion, both webinars and Tweetcast have their time and place. A webinar is best served for a private audience or for presenting proprietary material. A Tweetcast should be used when targeting a wide audience or with social engagement as a primary objective. To learn more about Tweetcast visit us at nestivity.com.