Marketers often think of Twitter as a place to build brand awareness – but it can also be a fantastic avenue to generate income by selling your products.
Imagine for a minute that Twitter is a physical place. But rather than a cocktail party or water cooler, visualize Twitter as your storefront – the location where all of your branding, products and customers converge. And these customers are also bombarded by hundreds of other brands’ messages, trying to pull them into their storefront. How do you keep your customers engaged enough to actually make a purchase in this chaotic environment?
Live Twitter chats can help cut through the noise and hold your customers’ attention for longer than a single 140-character message, while at the same time alerting them to your product and encouraging them to take action.
Here are three ways you can use live Twitter chats to make your Twitter storefront the place to be:
1. Hold an info-session on a new product
If you’re launching a new product, a Twitter chat can be the perfect way to get the word out.
During the one-hour chat, you can discuss your new product’s features, pricing, availability and other relevant information, and let your customers ask questions as you go. Since it’s a live event, you have an opportunity to reach customers in real time and encourage them to take action.
If you use a Tweetcast to host your Twitter chat, you can even incorporate our persistent call to action button that will appear alongside your multimedia. This way, you can direct customers to a one-click way to buy your new product at any time during the chat.
Webcitygirls// hosted a #SocialSalon earlier this month that invited women to chat, share their haircare tips, and shop using the call to action button. The hair product promoted via our call to action button outperformed similar online offers by a significant margin, with a 25 percent conversation rate for participants that arrived at the offer page.
Be sure to include calls to action in your tweets, as well, to encourage your audience to click over to your landing page and make a purchase.
2. Hear from your customers
Hard selling doesn’t always go over too well on Twitter. Rather than hosting a chat that’s all about selling, why not turn the tables and use a chat to listen to your customers instead.
You can host a Q&A with one of your more prominent employees, giving your customers the chance to get their questions and concerns addressed. Or, conduct an informal focus group, asking customers to try your product and give you feedback like then-pre-beta startup Raynforest did over the summer.
This may not seem like a direct route to more sales, but by addressing their concerns directly, you may resolve their barriers to making a purchase. Further, by listening to your customers you’ll gain a deeper understanding of their desires and motivations, and you will be able to refine your product based on this feedback. Plus, by showing that you’re listening, you’ll strengthen your brand and encourage more customer loyalty down the line.
3. Give them something of value
To entice customers to take action during your next Twitter chat, you can always incorporate a tried-tested-and-true rule of marketing – give them what they want.
Instead of just asking participants to tweet about your product for an hour, give them something that is even more valuable to talk about: discount codes, coupons, free samples, upgrades, sneak-peeks, free trial periods or other goodies.
#GardenChat is a weekly Twitter chat where participants discuss tips and ideas for a better garden. And in order to encourage their audience to join in each week, the creators invite guest hosts who often give away their products in a contest during the chat.
The chance for a good deal (or even something for free) will entice your followers to participate in a chat – from there, it’s just a matter or engaging with them and informing them about your own spectacular product.
To learn more about hosting effective live chats with Tweetcast, contact us at firstname.lastname@example.org